Sales and Market Analysis
Centius QI™’s simple and self-service features and rich graphics enable rapid analysis of sales trends and customer behavior
Now, more than ever, companies have access to vast amounts of customer behavior and market data. An agile business needs a business intelligence solution that is built to not only answer routine questions, but also to adapt to rapidly changing data sets without the need for major IT support. To address this need, a solution must have key features and capabilities to access data from diverse systems and databases for integrated and automated visual analysis and reporting in a rapid and cost effective manner. For sales and market analysis, market segments must be quickly analyzed and compared by customers, products, pricing, profit margins, geographies, currencies, and more, on an ongoing and ad-hoc basis.
Centius Qi™ platform provides the features and flexibility needed so that users can quickly analyze demand trends and buyer behaviors in different geographic locations; adjust prices and promotions by channel; and more easily share information and collaborate with your colleagues. For marketing campaign analysis, these features can derive fact-based analysis of campaign results and feedback from participants and target audiences, which enable marketers to continually refine messaging to improve results. This unparalleled flexibility enables design and analysis of unlimited number of metrics in order to improve performance and return on investment at record time and lowest costs.
As your business evolves, Centius Qi™ can rapidly adapt and facilitate efficient sales and marketing “What-If” analyses and modeling to help validate strategic decisions and identify future opportunities. All of this is possible with key features that empower the business user to have full control of all the key elements of design and analysis and significantly lowering the burden on IT departments and budgets.
The value of this simplified process is the adaptability to the rate of change of the information, which enables and supports a rapid and effective decision making process.